In this endless digital pool of different websites, just having a website is not going to work the magic. Do you know according to a Stanford University study, 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design?
Yes, you read it right. They do not have time or patience to check the credibility, authenticity or quality of the products or services. Just to be going online as soon as possible many companies go for ready-to-use websites because it’s fast, cost-effective, and easy to establish the digital footprint. But every shortcut has some secret and dark boulevards. Let’s talk about the dark sides of ready-use websites to understand why you should go for small business website design services rather than trusting ready-to-use.
The Dark Side of Ready-To-Use Websites
Limited Customization
One of our clients from Columbus once confided to us that when he decided to go digital and started browsing for, “web design in Columbus Ohio,” the first options he got were easy-to-access and premade template websites. And he chose one to get it done as quickly as possible. According to him, “Initially I was looking for services like website development in Columbus Ohio, then when I came across easy options, I decided to give it a try. But within six months I realized, I couldn’t even add a customized pop-u. I took the easy way which was not at all aligned with my business goal.”
According to an Intechnic, 2021 study, businesses that adopt custom-built websites see an average of 35% increase in online conversion rates. When you get a website, the goal is much more complex and profound than just going digital. Your business growth will depend on the scalability and customization of your business website. At the initial stage, the ready-to-use websites may seem sufficient, but when you need to streamline the operations, management, analytics, dashboard etc, you will realize you need a tailored design.
SEO Limitations
Search Engine Optimization (SEO) can be compared to the soul, if we take the website as the body. No matter how well-customized your business website or your product quality is, nobody will notice it with SEO. SEO is crucial for improving your website’s visibility on search engines. However, ready-to-use websites frequently fall short in this regard. The restricted SEO capabilities of many of these platforms make it challenging to use advanced SEO techniques. Websites with poor optimization score lower in search results, which lower organic traffic and lost leads.
Let us give you an example. Suppose you need a website designing service for your business, you will open your browser, and browse for it using search terms like, “website design in Columbus Ohio,” if you are a start-up then you will be more specific and search for, “website designers for small business.” And the search engine will give you a list of potential companies. Now why do those companies appear in your search results? Because their SEO is top-notch and their website is properly optimized.
Performance Issues
Another area where ready-to-use websites may fall short is performance. These platforms have bloated code and extra features that can cause your website to load more slowly because they are made to appeal to a broad range of users with different needs. Not only do slow load times annoy users, but they also hurt your search engine rankings. A slow website can turn away potential customers and harm your company’s reputation in an age where speed is essential.
Even if you are a start-up and looking for web design services for small businesses, you should always consider the performance factor. As per an Aberdeen Group study (quoted in Major Digital), a 1-second delay in page load time can lead to a 7% reduction in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction. Scary right?
Security Concerns
Security is the top priority for any online business. Because they have standardized codebases and are frequently used, ready-to-use websites are frequently more susceptible to security vulnerabilities. These sites are routinely targeted by hackers who take advantage of known flaws.
Ready-to-use websites can be a quick and affordable way to get your business online, but they have a lot of drawbacks that can make it harder for your company to succeed.
If you can look beyond the short-term gain and affordability, you will realize that having a customized website is the ideal solution. We have nothing against ready-to-use websites, but we want a secure business future for all the entrepreneurs out there.
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